It is almost 5 pm at the launch of the GRAFF and Patek Philippe joint boutique on West Georgia in Vancouver’s Luxury Zone. The sky is dark and rainy. Not the most elevated atmosphere outside but inside the mood is lively. Champagne and canapés abound, the air is fragrant from the immense floral display, and VIP guests are chatting with Jean-Christophe Bédos, President and CEO at Birks Group Inc.
It is barely two months since the EcoLuxLuv announcement of the upcoming launch, and the interiors are stunning and to all appear flawless. Jean-Christophe whispers that there are ‘still a few completions that need to be finalized’ but none of the guests noticed.
If you are curious as to how this gorgeous new joint-boutique appears without all the party-goers, you will need to pop-in and look for yourself, the next time you are in the neighbourhood. The street address is 1014 West Georgia.
- Helen Siwak is the founder of EcoLuxLuv Marketing & Communications Inc and publisher of Folio.YVR Luxury Lifestyle Magazine and digital women's lifestyle magazine EcoLuxLifestyle.co. She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury lifestyle niche. Post-pandemic, she has worked with many small to mid-sized plant-based/vegan brands to build their digital foundations and strategize content creation and business development. Helen is the west coast correspondent to Canada’s top-read industry magazine Retail-Insider, holds a vast freelance portfolio, and consults with many of the world’s luxury heritage brands. Always seeking new opportunities and challenges, you can email her at [email protected].
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