EcoLux☆Lifestyle: Natalia Vetrova: Classically Trained and Capturing Passion

To sit in observance of Natalia Vetrova painting is to sit in wonder of a creator so singularly devoted to precision, that it makes everything on the periphery fade away

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To sit in observance of Natalia Vetrova painting is to sit in wonder of a creator so singularly devoted to precision, that it makes everything on the periphery fade away. In her studio on Granville Island, which is shared with her partner, master jeweler Per Wendel Madsen, Natalia is dressed casually in a black turtleneck and high-waisted jeans.

Longtime associates, Natalia and I share a fondness of designer fashion and bump into each other often as we traverse the boutiques in Kitsilano and South Granville. While she paints, I would love to talk and compare our latest finds, but instead, I sit in silence, envisioning the finished piece. The days fading sunlight is barely illuminating the room as she puts down the brush, smooths back her bangs, and gestures that we move into the anteroom.

In the morning, she is flying to Palm Springs to undertake a new project for a client who owns multiple homes in the US. As a commissioned artist, Natalia taps into her Designer training and love of physical aesthetics, to create lasting beauty in homes. Working one-on-one with clients to understand their vision for a wall, room, or the entire home, Natalia now finds herself traveling more frequently as word of her work spreads.

Recently she expanded her services to include hand-painted wallpaper and custom canvas panels for clients who are looking to move their interior design to the highest level of bespoke.

For clients with multiple homes that wish to carry a particular aesthetic throughout them, this approach allows Natalia to work both onsite and remotely, and to work on multiple projects at the same time.


Exhibiting professionally since her 1995 graduation from the Stroganov Academy of Art in Moscow, she was qualified with a Master of Art Criticism and as a Designer. A journey through Asia as part of a geological expedition satisfied her longing for inspiration, and with a head full of fresh ideas and a sense of wonderment, she relocated to Vancouver.

Influenced by both realism and conceptualism, Natalia displays in her work excellent technical and painterly skills that borrow heavily from classical and mythological motifs. Although her work contains the atmospherics of classic surrealism, Natalia’s compositions are still whimsical and strangely moving.


For the person that appears to have everything and wants for nothing, Natalia and Per have created what can only be described as a legacy collaboration. Together, with the client, they custom design a stunning one-of-a-kind jewelry piece that is realized in the finest gemstones and precious metals, followed by Natalia creating a beautiful painting that incorporates the finished piece into the setting.

Imagine the emotion of owning a stunning bracelet or ring that is immortalized in a lifesize portrait of yourself hanging over the fireplace?



Author Profile

Helen Siwak - EcoFriendly Lifestyle Consultant
Helen Siwak is the founder of EcoLuxLuv Marketing & Communications Inc and publisher of Folio.YVR Luxury Lifestyle Magazine and digital women's lifestyle magazine She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury lifestyle niche. Post-pandemic, she has worked with many small to mid-sized plant-based/vegan brands to build their digital foundations and strategize content creation and business development. Helen is the west coast correspondent to Canada’s top-read industry magazine Retail-Insider, holds a vast freelance portfolio, and consults with many of the world’s luxury heritage brands. Always seeking new opportunities and challenges, you can email her at
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