Renowned within China and throughout the world, the publicly traded QuanJuDe Restaurant has over 150 years of impressive dining history and the numerous awards to attest to their level of culinary prowess. Company shareholders Doris and Andy Zhang are trusting in the reputation of QuanJuDe to invest $12M into a build-out of the establishment at Cambie and West 12th. The add-on, and what makes the new QuanJuDe unique, is that it will be the first 5D restaurant in Canada.
A 5D restaurant is similar to Vancouver’s other multi-dimensional experience, FlyOver Canada, in that individualized dining areas will be wholly experiential and immersive. Guests will choose their environment and with the use of technology will be completely immersed in the chosen narrative, i.e., the hustle and bustle of Shanghai or the underwater world of a coral reef. There will be a soundscape, either music or ambient, visual projections on the walls and tables, interactive ingredients, with the food and taste rounding out the five dimensions.
The visual projections in the room will be accompanied by a table-top experience, similar to those seen in Le Petit Chef youtube videos. The presentation of the animations is to be in between courses to add to the dining experience itself and creates a timeline for the meal, from appetizer to dessert.
Reportedly, when QuanJuDe enters a community, they look to give back to it in a meaningful fashion. In China, the company is a leader in public welfare, using their success to give back by investing in causes such as international healthcare, poverty eradication, and social security. All their US-based restaurants donate 3-5% of their sales to charitable organizations and the company partners with landlords to have locations developed with sustainable energy and environmentally friendly designs in mind.
BACKGROUND OF QUANJUDE
In China, QuanJuDe has hosted countless dignitaries and government officials, as it often is the chosen location of state banquets. Historical figures such as United Nations Secretary-General Antonio Guterres, President of the International Olympic Committee Juan Antonio Samaranch, and U.S. Secretary of State Henry Kissinger have dined at their locations. At a recent APEC meeting, QuanJuDe was tasked with serving 73,000 people.
As interest in climate change is high in a city as environmentally conscious as Vancouver, we are curious to see if diners with vegan preferences and dietary restrictions, seeking the 5D experience, will be accommodated. The company’s ‘claim to fame’ is the annual serving of 7,000,000 roast ducks, from prix fixe menus, throughout their 120+ international restaurants.
- Mona Butler is a Vancouver-based freelance writer.
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