the room, hbc, helen siwak, ecoluxluv, downtown vancouver, bc, yvr, vancity

Folio.YVR Friends: HBC’s ‘The Room’ Relaunches with Cool Concept & Sparkling Style

Luxury fashion fans are invited to explore the relaunched ‘The Room’ in the historic Hudson’s Bay Company downtown. Riding the escalator up to the second floor has never been so exciting! During the pandemic, the Team at The Room were busy completely overhauling the look, feel, and fashion-forward thinking that has kept this shopping destination fresh and full of surprises for all these years.

the room, hbc, helen siwak, ecoluxluv, downtown vancouver, bc, yvr, vancity

The Room has undergone an extensive renovation of over 13,000-square-feet of retail space that includes the addition of men’s brands and a renewed attention towards localized product selection.

the room, hbc, helen siwak, ecoluxluv, downtown vancouver, bc, yvr, vancity

A Space for Discovery

The glittery space is meant to promote exploration and discovery, allowing the customer to drift between unique installations of over 100 brands.

“Discovery is at the core of The Room,” says Tyler Franch, VP Fashion Director of Hudson’s Bay.”We have curated the collections to appeal specifically to the Vancouver market, while still highlighting The Room’s unique point-of-view; one that’s more forward-thinking and conceptual, with a strong representation of each designer’s brand DNA.”

the room, hbc, helen siwak, ecoluxluv, downtown vancouver, bc, yvr, vancity

Franch’s inspiration for The Room came from touring global retail concepts in the UK, France, and South Korea, but the Vancouver space is distinctively curated for the West Coast shopper, noted for their edgy aesthetic choices and practicality demanded by the local climate.

In an interview with Retail Insider’s Craig Patterson, French said the retail space could be described as a “bold metallic environment,” featuring metal treaded flooring and dazzling silver walls, giving the overall impression of a “clinical look.”

the room, hbc, helen siwak, ecoluxluv, downtown vancouver, bc, yvr, vancity

Rising & Established Designers Showcased

The Room has been described as a retail theatre, with storytelling emphasized through concept spaces, Instagram-worthy photo installations, and pop-up features. The first designer showcase will be a 10-brand emerging Korean designer display featuring KUHO, Low Classic, Andersson Bell, and Yuul Yie. Additionally, The Room will also be hosting special events and collaborations, including the launch of the maiso birks holiday collection. This collection will feature limited edition pieces and exclusive designs that highlight the craftsmanship and creativity of the maiso birks brand. Visitors can expect an immersive and unique shopping experience that goes beyond traditional retail.

the room, hbc, helen siwak, ecoluxluv, downtown vancouver, bc, yvr, vancity

EXCLUSIVE BRANDS:

Apparel:
Act n°1, Anais Jourdan, Arizona Love, Awake Mode, Baum Und Pferdgarten, CASC8, Danielle Guizio,
Deadwood, F_WD, Gauge81, Les Coyotes De Paris, Olivia Rubin

Footwear:
Chloe Gosselin, Kalda, Magda Butrym, Midnight 00, Nicole Saldana, Pwenille x Gia Couture, Rejina Pyo,
Superga x Mary K, Yuul Yie

Handbags:
Ganni, Osoi, Rejina Pyo, The Volon

NEW BRANDS:

Apparel:
Andersson Bell, Ann Demeulemeester, Area, Attico, Azzedine Alaïa , Balmain, Chepova, Christopher Kane,
Davi, Duarte, Eckhaus Latta, Giuseppe Di Moribato, Haider Ackermann, JW Anderson, Kassl, Kuho,
Kwaiden, Lanvin, Low Classic, Maison Margiela, Marcelo Burlon, Peter Do, Racil, Rejina Pyo, Remain Birger
Christensen, Rokh, Simone Rocha, Solid Homme, Staud, Suen Suen, Unravel, Versace Jean Couture,
Vetements, Y Project, YCH

Footwear:
Ann Demeulemeester, Cult Gaia, Ganni, Giambatista Valli, Jacquemus, Maison Margiela, Moschino,
RHUDE, Vetements

Handbags:
Ann Demeulemeester, Azzedine Alaia, Cult Gaia, JW Anderson, Maison Margiela, Staud

Accessories:
Peter Do, Simone Rocha, Y Project

the room, hbc, helen siwak, ecoluxluv, downtown vancouver, bc, yvr, vancity

Explore the incredible roster of favourite (and soon to be favourite) brands on display in the iconic Hudson’s Bay at 674 Granville Street in Downtown Vancouver or online using their recently-updated eCommerce shop.

Author Profile

Helen Siwak, Luxury Lifestyle Observer: Helen Siwak is the founder of EcoLuxLuv Communications & Marketing Inc and publisher of Folio.YVR Luxury Lifestyle Magazine and PORTFOLIOY.YVR Business & Entrepreneurs Magazine. She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury and luxury lifestyle niches. Helen is the west coast correspondent to Canada’s top-read business magazine Retail-Insider, holds a vast freelance portfolio, and is an EIC for Hire. Connect with her here: [email protected].