EcoLux☆Lifestyle: ecologyst: Slow Fashion for the People, the Planet, on Purpose

On average, a fast-fashion item will be worn 8-10 times before it’s thrown or given away. Additionally, one-third of the plastic in rivers and oceans comes in the form of clothing. ecologyst, the Victoria-based brand, fights for sustainability through ethical production and a focus on longevity.

The latest styles to come out of their Victoria, BC factory include the adventure-worthy Anorak Jacket in a new cinnamon colour and the Peak Hoodie in an autumn leaf red. Like all of their apparel, both pieces have a Lifetime Guarantee making it easier for people to buy fewer and buy better while navigating the shift in seasons.

All of the brand’s apparel is made in Canada and the US, supporting local jobs, and building the highest quality product. They do not use synthetic materials like polyester, acrylic, or nylon that are made from petroleum products and result in the creation of microplastics. Instead, all-natural, biodegradable materials are used to respect the environment and maximize durability. With their direct-to-consumer business model the company is closer to their community and strives to understand what they actually need. By cutting out the middle person, the brand is able to make higher-quality products that are built to last and are worth the investment.

Recently, ecologyst hosted an event for the Ma’amtagila people to support their legal fees associated with putting a stop to the illegal treaty negotiations and re-establishing formal recognition of Ma’amtagila jurisdiction and leadership by the Governments of Canada and British Columbia. This event featured speakers from the film and live music by Luke Wallace.

This weekend ecologyst will be holding their world premiere of Before They Fall at  Whistler Film Festival. The film, directed by Cam William MacArthur, covers a decades-long battle by conservation groups, First Nations, and scientists to protect the remaining old-growth forests in British Columbia. Cam and his team capture the recent escalation of the situation, giving audiences a taste of the tense situation between land defenders, enforcement agencies, and logging companies. Produced by Whistler-based Ecologyst Films.