In Vancouver, there is a small but growing woman-led brand that values efficacy, safety, quality, and sustainability. This brand believes in clean and gentle ingredients that nourish from the inside out because beauty starts from ‘Wythyn.’
Founded by Zahoor Hassan, entrepreneur and certified plant-based formulator, Wythyn Beauty is still in its infancy. Zahoor’s product goal was to ensure all formulations were clean, vegan, cruelty-free, and free-from. Each is designed to promote overall hair growth, strengthen dry and brittle ends, and bring back moisture to your hair. After extensive research, and trial and error, a unique formula was developed to ensure the ultimate level of hair moisturization for all hair types.
A Conversation with Zahoor
Q: What inspired you to start Wythyn?
“Being born and raised in Vancouver BC; nature was a huge part of my upbringing. We would spend winters up in the mountains and summers out by the lake. I understood at a very young age that the essence of Mother Nature was a strong yet fragile force that needed to be protected and treated with care.
When it came to hair care, clean beauty was lacking transparency. About five years ago I made the conscious choice to purchase only clean beauty products but for some reason, nothing I used worked and over time my hair felt deprived of nutrients. With extensive research, I came to the realization that almost all products were made with filler ingredients that did not do much for the health of your hair.
I decided to bridge the gap between science and nature, becoming certified in Plant Based Formulation and developing Wythyn. All of our formulas are 100% plant-based and truly care for the health of your body and our planet.”
Q: Where do you see the brand in five years?
“Inclusivity is very important to me; I want everyone to feel represented and for everyone to fall in love with their own unique hair journey.
Human connection and community will always be at the forefront- every batch is freshly handcrafted. From start to finish sustainability is also at the core of Wythyn, sourcing local ingredients and handcrafting each product right here in Vancouver.
Here to simplify your switch to a healthier hair ritual; I truly believe in the healing power of plants and a future of plant-based beauty being the norm.”
Wythyn Beauty Product Recommendations
Made from sea buckthorn, rosemary, lemongrass, and sunflower oil, this shampoo is the answer for those dealing with a dry scalp and ends. The moisturizing formula ensures that your hair is not stripped dry, but maintains a healthy level of natural oils. Gentle-clean ingredients will leave your hair feeling clean, moisturized, and nourished. Follow with the Moisturizing Conditioner.
Made from mango butter, rosemary, lemongrass, and sunflower oil, this highly moisturizing conditioner is packed with vitamins and minerals that define and moisturize. Collagen-boosting ingredients add to the strength of your hair for a healthy feel and shine. This conditioner is regenerative and promotes hair growth while controlling hair fall and dandruff.
Nourishing Hair Elixir
This nourishing hair elixir is formulated with ten unique lightweight plant oils to repair dry and damaged hair, nourish, strengthen, and hydrate, while eliminating frizz. This is the perfect finishing step in any hair routine for shiny and healthy-looking locks.
Obtain your own made-to-order bottle of Wythyn directly from their website.
- As Editor-in-Chief of EcoLuxLifestyle Magazine, Gio showcases and shines spotlights on Canadian brands and women-led businesses that promote sustainable lifestyles through innovative products and offerings. She is also an assistant editor for additional EcoLuxLuv Communications titles including Folio.YVR, Portfolio.YVR, and West Coast Weddings.
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