cashmere collection, jay manuel, justin wu, jason matlo, alex yu, helen siwak, vancouver, bc

Cashmere Collection: Jay Manuel Ushers in New Designs

International fashion star Jay Manuel presented 12 top Canadian designers and their Vision of a Future Without Cancer to kick-off Breast Cancer Awareness Month as part of the 19th Annual Cashmere Collection. With a theme – Celestial Awakening: A Celebration of Strength, Hope, and Compassion – at The Symes in Toronto.

Left: Madaleine Nelson / Right: Sam Stringer

Twelve brilliantly talented designers from across Canada created their unique and breathtaking visions of a future without Breast Cancer at a one-of-a-kind show of original couture — all entirely crafted in sheets of soft and luxurious Cashmere UltraLuxe Bathroom Tissue.

Left: Afflatus Hijab / Right: Cheliel

More than 240 top Canadian designers have taken part in the Cashmere Collection, now celebrating its 19th year. Produced by Kruger Products, it serves as the annual kick-off to October Breast Cancer Month.

Left: Kyle Gervacy / Right: L’Uomo Strano

“Canada has an amazing wealth of fashion talent, and seeing these creative visionaries bring their show-stopping designs to life as a collection on the runway is truly an epic spectacle,” says a proud Jay Manuel, who is curating the collection for the first time.

“Our 2022 theme, Celestial Awakening, is a Celebration of Strength, Hope, and Compassion and asked our designers to look to the heavens for inspiration. I am totally blown away by the creativity, skill, and craftsmanship that went into each and every design,” he says.

jay manuel, justin wu, jason matlo, alex yu, helen siwak, vancouver, bc

Left: Kaela Kay / Right: Kelsey Erin

Founded in 2004, the international award-winning Cashmere Collection is an ardent supporter of Canada’s fashion design community and the Breast Cancer cause. Many of the greatest names in Canadian fashion have contributed to the collection, including Vancouver’s Jason Matlo, Grandi, Carly Wong, Alex Yu, and the much beloved Greta Constantine.

Left: Dermascare / Right: Doch

Internationally recognized fashion photographer Justin Wu captured the collection. Justin is an award-winning Toronto-based photographer and director and is best known for shooting world-renowned fashion and beauty campaigns; and has worked with Vogue, ELLE, and GQ.

Top: Mimiela / Bottom: Tristan Rehel

Long-time collection partners MAC Cosmetics and FLOW Haircare created ethereal, on-theme looks for editorial photography and runway. Elegant accessories were by SALT Fine Jewelry, and L’intervalle provided exquisite footwear.

Author Profile

Helen Siwak, Luxury Lifestyle Observer: Helen Siwak is the founder of EcoLuxLuv Communications & Marketing Inc and publisher of Folio.YVR Luxury Lifestyle Magazine and PORTFOLIOY.YVR Business & Entrepreneurs Magazine. She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury and luxury lifestyle niches. Helen is the west coast correspondent to Canada’s top-read business magazine Retail-Insider, holds a vast freelance portfolio, and is an EIC for Hire. Connect with her here: [email protected].