In 1900, Rolls-Royce co-founder, Charles Rolls, prophesied an electric future for the motor car, recognizing the clean, noiseless alternative to the internal combustion engine – providing there was sufficient infrastructure to support it. Today, more than 120 years later, the time has come for Rolls-Royce Motor Cars to fulfil the prophecy of its founding father with the first fully electric Rolls-Royce, Spectre.
Spectre marks the start of Rolls-Royce Motor Cars full electrification. Technology has reached a standard that can deliver the iconic Rolls-Royce experience – enhance the Rolls-Royce experience. The instant torque, silent running, and the sense of one imperceptible gear have defined the characteristics of an extraordinary canon of products dating back to the very first motor car. Due to these developments, Rolls-Royce has confirmed that by 2030 its entire product portfolio will be fully electric.
In unveiling Spectre, Rolls-Royce sets a new precedent in the creation of an entirely original class of motor car, the Ultra-Luxury Electric Super Coupé. This designation refers to Spectre’s indulgent proportions, specified in response to a commitment that there is no greater luxury than that of space.
The marque’s designers are deeply rooted in the context occupied by their motor cars. Therefore, their inspiration is drawn from worlds far beyond automotive, including haute couture, modernist sculpture, nautical design, tailoring, and contemporary art.
In conceiving the principal sketches for Spectre, the marque’s creatives were drawn to modern yacht concepts, specifically the clarity and precision of line, intelligent use of reflection and application of taper to emotionalize silhouettes.
From the front, Spectre’s split headlight treatment is intersected by the widest grille ever bestowed on a Rolls-Royce. The vanes of the Pantheon grille are now smoother in section and a flusher fit, designed to help guide the air around the motor car’s front. Along with an aero-tuned Spirit of Ecstasy figurine the grille delivers Rolls-Royce’s most aerodynamic motor car, ever. The grille is softly illuminated, with 22 LEDs lighting up the sandblasted rear side of each of the vane.
The silhouette’s most dramatic feature is Spectre’s fastback. The proportional demands of Spectre’s scale required Spectre to be the first production two-door coupé to be equipped with 23-inch wheels in almost one hundred years. This design treatment marries the iconography of Spectre’s spiritual successor, the Phantom Coupé to a contemporary Rolls-Royce design.
Inside, Spectre is provisioned with the most technologically advanced Bespoke features yet. For the first time on a series production Rolls-Royce, Spectre is available with Starlight Doors, which incorporate 4.796 softly illuminated ‘stars’ in the interior and that is excluding the Starlight Headliner.
As with all Rolls-Royce motor cars, Spectre’s interior suite offers clients near-infinite Bespoke possibilities. The all-new front seat design has been inspired by British tailoring, with lapel sections that can be rendered in contrasting or matching colours to the main base.
Spectre delivers the iconic Rolls-Royce drive as it is built on the ‘Architecture of Luxury’ – a new, highly flexible all-aluminium spaceframe architecture, tailored for electric drive. It also underpins today’s Phantom, Cullinan and Ghost, and Coachbuild projects. Royce 2.0. The electric drive technology is advanced enough to fulfil the Rolls-Royce experience.
“This is the start of a bold new chapter for our marque, our extraordinary clients and the luxury industry. For this reason, I believe Spectre is the most perfect product that Rolls-Royce has ever produced.” ~ Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
- Helen Siwak is the founder of EcoLuxLuv Marketing & Communications Inc and publisher of Folio.YVR Luxury Lifestyle Magazine and digital women's lifestyle magazine EcoLuxLifestyle.co. She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury lifestyle niche. Post-pandemic, she has worked with many small to mid-sized plant-based/vegan brands to build their digital foundations and strategize content creation and business development. Helen is the west coast correspondent to Canada’s top-read industry magazine Retail-Insider, holds a vast freelance portfolio, and consults with many of the world’s luxury heritage brands. Always seeking new opportunities and challenges, you can email her at firstname.lastname@example.org.
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