Less than two years after Rolls-Royce Motor Cars announced to the world its move towards electrification, the brand revealed – Spectre – its first fully electric offering to North America during Monterey Car Week 2023.
Spectre, featuring a beautiful Aero two-tone finish of Black over Morganite, makes its appearance during ‘The Quail, A Motorsports Gathering.’ The debut is hosted by Rolls-Royce Motor Cars NA President Martin Fritsches and Global Chief Executive Officer Torsten Müller-Ötvös.
Fritsches announced: “Rolls-Royce Spectre demonstrates how we deliver the ultimate Rolls-Royce luxury experience with electric propulsion. Our designers and engineers worked seamlessly and with constant input from our clients to create the first all-electric Rolls-Royce motor car. With a prime directive to create a Rolls-Royce first, Spectre delivers the silence, power and luxury experience our clients demand. With the new ‘Spirit’ digital interface and the first EV to use the renowned ‘Architecture of Luxury,’ Spectre is the most technologically advanced Rolls-Royce ever. I can’t think of a better place for the North American public debut than here in California, the epicentre of EV development and home to so many loyal Rolls-Royce clients.”
The Spirit of Ecstacy
The Rolls-Royce Spectre embodies the essence of unparalleled luxury and timeless beauty, fused with cutting-edge technology and groundbreaking engineering, including SPIRIT, a wholly redesigned digital architecture connecting the client with their car more closely than ever. Spirit offers an elegant, familiar interface that, for the first time, will enable clients to extend their Bespoke commission into the digital realm, including selecting the colour of instrument dials to complement their interior design. Spirit also integrates with Whispers, the marque’s digital app, enabling owners to unlock various vehicle and lifestyle-related information and opportunities.
Spectre: Always a Rolls-Royce
Spectre marks the start of a new era for super luxury motoring, Rolls-Royce 3.0. Spectre has undergone more than 1.5 million miles and fifty thousand hours of testing and refining worldwide. The guiding principle was to create a super coupé irrefutably a Rolls-Royce first and an electric vehicle second. Built on the brand’s proprietary ‘Architecture of Luxury,” Spectre delivers the quietest Rolls-Royce’s ‘magic carpet ride’ ever. Using the flexible architecture, engineers were able to incorporate the 1500-pound battery structure into the soundproofing design and create a more rigid structure. The latest generation of the Rolls-Royce Planar system ultimately enhances Spectre’s drive and effortless handling, making it a perfect Rolls-Royce.
A Four-Seater for a New Generation
Spectre is a true four-seater, with a rear compartment designed to cosset passengers in a luxurious ‘art lounge.’ A beautiful combination of classic luxury craftsmanship and technology, including stunning highlights of light with the iconic Starlight Headliner, now extends for the first time to Starlight Doors with 4,796 ‘stars’ illuminating the interior. Spectre’s Illuminated Fascia is the work of more than 10,000 development hours to refine the 5,500 stars surrounding the illuminated nameplate. The Rolls-Royce Bespoke Design Collective has developed new colours and wood finishes for clients to make each commission a personal expression. Spectre’s captivating presence showcases Rolls-Royce’s world-leading handcraftsmanship and luxury excellence expertise.
Read our Rolls-Royce Spectre EV Launch story in Folio.YVR Flippable here.
Author Profile
- Helen Siwak is the founder of EcoLuxLuv Marketing & Communications Inc and publisher of Folio.YVR Luxury Lifestyle Magazine, PORTFOLIOY.YVR Business & Entrepreneurs Magazine, and digital women's lifestyle magazine EcoLuxLifestyle.co. She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury lifestyle niche. Post-pandemic, she has worked with many small to mid-sized plant-based/vegan brands to build their digital foundations and strategize content creation and business development. Helen is the west coast correspondent to Canada’s top-read industry magazine Retail-Insider, holds a vast freelance portfolio, and consults with many of the world’s luxury heritage brands. Always seeking new opportunities and challenges, you can email her at helen@ecoluxluv.com.
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