The legendary marque is entering a new era with the introduction of its first all-electric series model, the Mercedes-Maybach EQS 680 SUV.

Based on the technology of the EQS SUV from Mercedes-EQ, it combines technical perfection with Maybach exclusivity – in line with Wilhelm Maybach‘s principle: “What is good must also be beautiful.”

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The unique exterior with an upright Mercedes star on the hood and a striking black panel front, which carries the specific Maybach radiator grille into the age of electromobility, guarantees a distinctive appearance.

The spacious interior offers a holistic comfort experience with a cocooning effect. The Mercedes-Maybach EQS SUV sets the new benchmark in the all-electric top-end luxury SUV segment. “The Mercedes-Maybach EQS SUV is a milestone in our brand history. For us, it embodies nothing less than the redefinition of automotive excellence in the age of electromobility. Our customers can look forward to an absolutely top-class electric driving experience – with the aura of the extraordinary that is typical of Maybach.” ~ Daniel Lescow, Head of Mercedes-Maybach, Mercedes-Benz Group AG


With the standard Burmester® 4D Surround Sound System, the Mercedes-Maybach EQS SUV offers the ultimate sound experience. It features the Dolby Atmos immersive audio experience, which gives music more space, clarity and depth. Dolby Atmos allows it to place discrete audio elements or objects in a three-dimensional sound field and adapt them to any playback environment. Passengers can hear their music with a clarity equal to the artist’s original studio composition.

The sound system includes 15 speakers: two front bass speakers in the front footwell, one midrange and one tweeter in each door, two 3D headliners, two surround speakers in the luggage compartment cover and a centre speaker in the instrument panel. There are also two exciters in each seat. The direct reproduction of structure-borne noise in the seats makes the listening experience four-dimensional. Passengers in the frontand the rear can also apply the 4D sound to the audio content of the headphones. The sound can be individually adjusted for each MBUX user profile.

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An extraordinary and luxurious fragrance called No. 12 MOOD Ebony was specifically created for the vehicle. It does not aim to please but to seduce: An exclusive composition of soothing and fantasy-stimulating sandalwood that reminds of the Orient is combined with notes of beguiling freesia and spicy cloves that can be associated with an exotic spice market. No.12 MOOD ebony is an exclusive composition full of longing, attraction, and devotion. It is the first fragrance that the marque has visualized as a work of art.

German artist Mateusz Katzig painted a mysterious palace with colourful mountains of spices, blazing fountains of incense, and magical creatures. The artwork will be shown on the central display of the Mercedes-Maybach EQS SUV.

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The exterior design: Hallmark Maybach front end, chrome accents and brand emblem as a design element Mercedes-Maybach enriches the dynamic purpose design of the EQS SUV from Mercedes-EQ with exclusive elements that give it its very own character.

The large black panel is smooth closed for the first time. The high-tech element for the radar sensors is fully integrated and no longer visible. Mercedes-Benz development succeeded in using the material indium, which is permeable to radar beams, in the entire panel area. The wafer-thin, shiny silver material is covered with a black lacquer finish. This creates a unique high-gloss black appearance with an extraordinary depth effect.

The classic MAYBACH lettering is discretely incorporated into a chrome-plated decorative strip, which forms a unit with the continuous light strip of the standard DIGITAL LIGHT headlights.

The Maybach pattern with several small brand emblems can also be found in trim parts of the side bumper. DIGITAL LIGHT welcomes and says goodbye to the driver with a special light show. When the doors are opened, the Mercedes-Maybach EQS SUV welcomes its passengers with a Maybach emblem projected onto the ground next to the vehicle via the exterior mirrors. As a further greeting, an animated projection of the Maybach pattern lights up on the floor when the doors are opened.

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When viewed from the side, specific features include the bold chrome surrounds on the side windows and the chrome-plated B-pillar trim. This decorative element is an integral part of the Mercedes-Maybach signature and highlights the length of the rear seating area. While the Maybach emblem, underlining high quality, shines on the D-pillar, the subtle EQS lettering is integrated into the front window triangle.

The pronounced wheel arches with claddings in high-gloss black emphasize the SUV’s power and emotional presence. The Mercedes-Maybach EQS SUV has exclusive 21-inch alloy and forged wheels, including MAYBACH lettering on the integrated exquisitely designed wheel hub caps.

Another striking detail is the standard running boards, which are illuminated in the dark and feature a stylishly integrated Maybach emblem. The surface is made of anodized aluminum, which echoes the pinstripe look of the black panel front.

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The exclusive character is also underlined at the rear of the vehicle: The rear lights are designed in a continuous light strip with a two-part helix and animated across the entire width. Further enhancements to the rear are the chrome trim elements on the tailgate, the rear apron, the spoiler lip, and the MAYBACH lettering.

“Mercedes-Maybach customers expect the extraordinary, and we aim to exceed their high expectations. The Mercedes-Maybach EQS SUV unites our ambition to lead in digital and electric with our focus on the luxury segment. The first all-electric vehicle from Mercedes-Maybach complements the best technologies from Mercedes-Benz with the extra comfort and individual details that are only available from Mercedes-Maybach.” ~ Ola Källenius, Chairman of the Board of Management Mercedes-Benz Group AG

Author Profile

Helen Siwak, Luxury Lifestyle Observer
Helen Siwak, Luxury Lifestyle Observer
Helen Siwak is the founder of EcoLuxLuv Marketing & Communications Inc and publisher of Folio.YVR Luxury Lifestyle Magazine, PORTFOLIOY.YVR Business & Entrepreneurs Magazine, and digital women's lifestyle magazine She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury lifestyle niche. Post-pandemic, she has worked with many small to mid-sized plant-based/vegan brands to build their digital foundations and strategize content creation and business development. Helen is the west coast correspondent to Canada’s top-read industry magazine Retail-Insider, holds a vast freelance portfolio, and consults with many of the world’s luxury heritage brands. Always seeking new opportunities and challenges, you can email her at
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