Vancouver Vices: HBC Guys' Night Out Makes a Exciting Return [PHOTOS]

The long-awaited relaunch of the Hudson’s Bay Guys’ Night Out, a collaboration with Whisky Wisemen, was an exciting evening that included designer fashion brand activations, virtual reality sports, hand-crafted whisky cocktails, and a whole lot of fun. Men’s wear influencer Jon Wiebe (@aroadtodapper) was on hand for a meet-and-greet, as were many of the city’s finest dressed.

The Bay’s Special Events Coordinator Adam McCormack was on hand to greet guests and direct all to check in at the Cartier counter, receive their welcome gift, and proceed to the welcome beverage – the newly launched Canadian Club canned ‘CC + Ginger Ale’ cocktail. From there, guest moved their way from station to station on the 6th floor and visited activations by Ted Baker, Tiger of Sweden, Boss, Levi’s, and more.

Whisky stations included the Canadian Club Lounge, Makers Mark Old Fashion station, and a gorgeously appointed cherry blossom station by Suntory.

JD’s Barbershop offered beard trim and shape-ups, Polo Ralph Lauren sponsored a virtual reality baseball game in conjunction with Evolve Virtual Realty, and SAXX encouraged all to putt a hole-in-one for a pair of underwear.

Author Profile

Douglas J. Scammell, Vices Ambassador: With an unwavering passion for style and an eye for impeccable tailoring, Douglas brings a wealth of experience to the forefront, boasting an extensive knowledge of the latest men’s fashion trends. Beyond the sartorial, Douglas is a dedicated attendee of noteworthy events and the Vices ambassador for Port/Folio.YVR. In this hosted series, he brings a fresh perspective, style elevation, and a taste of the world’s vices to our stories. Follow him on IG: @vancouvervices.