Luxury EV BMW iX Makes Getaway's More Enticing

The BMW iX combines locally emission-free driving pleasure, sporting agility, and a compelling operating range with a character profile dedicated squarely to sustainability.

The BMW Group designed this model from the outset for purely electric mobility, based on a new toolkit for the future.

The vast potential for innovations in automated driving, operation, connectivity, and digital services translates into a premium mobility experience unparalleled in this segment. The BMW iX embodies a fresh new take on the Sports Activity Vehicle (SAV) concept with its trailblazing design and an interior devoted to luxurious spaciousness.

The BMW Group rigorously designed  the iX from the inside out, creating the interior to provide quality of life and personal well-being. The luxurious ambiance is set by vast amounts of  space and newly developed seats with integral head restraints.

The absence of a centre tunnel creates extra legroom and sufficient space for storage facilities, as well as a centre console designed in the style of a high-quality piece of furniture. The control panel with feeler bars and active haptic input, as well as a rocker switch for gear selection, add some very modern flourishes.

You can customize the interior of the  BMW iX with a choice of three different trims. The hexagonal steering wheel,  BMW Curved Display, and frameless projector integration for the optional Head-Up Display further add to the focused driving experience. The automatic climate control system in the BMW iX comes with a nanofibre filter to purify the air and new touchscreen controls.

To maximize occupants’ sense of well-being, the system intelligently combines interior ventilation and surface, seat, and steering wheel heating.

The optional Bowers & Wilkins Diamond Surround Sound System with speakers integrated out of sight in the head restraints and a 4D Audio function using bass shakers in the front seats promises the ultimate sound experience.

The BMW iX features a specially composed drive sound, in addition to acoustic pedestrian protection. This adds to the thrill of the driving experience by providing authentic feedback in response to accelerator movements and speed.

The BMW IconicSounds Electric function included as standard also allows new sound variants from a collaboration with film score composer Hans Zimmer to be added to the acoustic repertoire.

The BMW iX’s body structure, design principle, and chassis tuning are perfectly geared to blending superb ride comfort with sporty handling characteristics.

The intelligent material mix, resulting from the aluminum spaceframe construction and the Carbon Cage‘s use of carbon fibre-reinforced plastic (CFRP) in the roof and at the sides and rear, increases rigidity while minimizing weight.

The optimized aerodynamic properties contribute to the car’s drag coefficient of just 0.25, which has a positive impact on efficiency and range. The electric all-wheel-drive system in the BMW iX transmits precisely the right amount of drive torque to the front and rear wheels in all driving situations. Its intelligent control enables fully variable power transmission ranging from highly efficient pure rear-wheel drive through to an all-wheel-drive set-up that maximizes traction. The near-actuator wheel slip limitation technology fitted in tandem with all-wheel drive for the first time brings about a further improvement in traction and handling stability.

The BMW iX’s fifth-generation BMW eDrive technology is centred around a drive unit that brings together the electric motor, power electronics, and transmission within a single housing, resulting in a highly integrated electric drive system topology that has a beneficial effect.

Author Profile

Helen Siwak, Luxury Lifestyle Observer: Helen Siwak is the founder of EcoLuxLuv Marketing & Communications Inc and publisher of Folio.YVR Luxury Lifestyle Magazine, PORTFOLIOY.YVR Business & Entrepreneurs Magazine, and digital women's lifestyle magazine EcoLuxLifestyle.co. She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury lifestyle niche. Post-pandemic, she has worked with many small to mid-sized plant-based/vegan brands to build their digital foundations and strategize content creation and business development. Helen is the west coast correspondent to Canada’s top-read industry magazine Retail-Insider, holds a vast freelance portfolio, and consults with many of the world’s luxury heritage brands. Always seeking new opportunities and challenges, you can email her at helen@ecoluxluv.com.