The Contour Concierge: From the CHFA Comes 5 New Canadian Beauty Brands to Try

The 2024 Canadian Health Food Association (CHFA) trade show took place at the Vancouver Convention Centre recently. It was an informative and exciting event, with dozens of beauty brands looking to launch or further extend their product presence in the West Coast market.

But amidst all the hustle and bustle, The Contour Concierge had a different agenda. She was on a mission to find the most innovative beauty brands presenting over the two-day event—brands shaking up the industry norms and introducing new, cleaner, sustainable products to the world. Brands that are vegan, not tested on animals, Canadian-made, organic, and preferably women-led.

For The Contour Concierge, the trade show was like a thrilling treasure hunt. The anticipation was high, and the energy was infectious. It was a unique blend of fun, adventure, and business, creating an atmosphere that was truly exhilarating.

The following are five companies that TCC is sharing from the CHFA. From full collections to specific product lines, all are available through their websites and local retailers. Enjoy!

Hello Joyous – Certified Organic Beauty

Hello Joyous is on a mission to help you find more joy in the every day with organic, plant-based, sustainable beauty and functional wellness teas that support your well-being, make you feel good and are kind to the planet. Founders Joy and Walker have created highly effective organic and sustainable beauty products and functional wellness teas with minimal high-quality ingredients from nature, cut no corners, promise to be 100% transparent, and are proud to be a member of the 1% FOR THE PLANET movement.

Hello Joyous‘s newest bestseller is the Ultra-Moisturizing Body Butter, a rich blend of organic plant-based butters and oils, including organic cocoa butter and shea. Together, they banish dryness and deeply nourish without any greasy residue, while Canadian-sourced Chaga and propolis soothe, heal and revitalize your skin.

plantd Skincare

“Plant powered, purpose driven.” A simple statement that holds so much truth. plantd Skincare co-founders Shaune Bowers and Tricia Stevens lead a passionate team with a deep-rooted commitment to ethical beauty; together, they strive to create products that are not only effective but also embody fairness, kindness, and progress. Their mission extends beyond skincare, as they actively engage in building resilient communities, fostering inclusive growth, and advancing environmental stewardship. Products are packed with fair trade organic cocoa butter, coastal glacial mountain water, and organic avocado oil, Canadian oats, agave nectar, palm-free vegetable glycerin.

‘forest hand & body’ has an incredible scent profile of Western Red Cedar, Shore Pine, Petitgrain & Cedarwood Atlas. plantd invites you to invigorate your senses as you are transported to the heart of a coastal rainforest, where this grounding blend envelops you in a rich tapestry of earthy scents, lush foliage, and the healing embrace of nature. 25% of all online sales will be donated to the Nawalakw to fund cultural and language revitalization efforts alongside economic revival in the Kwakwa̱ka̱’wakw territory.

NeoNaturelle Cosmetics – Pro-Aging Skincare

The team behind NeoNaturelle have a powerful message for the beauty industry – they are ‘pro-aging’ – and talk of anti-aging is not welcome in their world. Founders Nila & Marina Cook, believe that beauty has no expiration date. “Your skin tells the story of your life and we want to enhance it, not erase it. Our pro-aging philosophy is more than skin-deep, every product is carefully formulated to maintain long-term results over quick “wrinkle-busting” fixes. Post-menopause life brings a whole other host of concerns: decreased natural oil production, slower natural cell turnover, reduced elasticity, and hormonal breakouts. This is to say, the appearance of thin, sagging, and dull skin. Our science-forward Lab Line was created to target these issues specifically, knowing them from personal experience and finding few options that were actually effective without being saturated in health-disrupting chemicals. Your skin has always worked hard to protect you as your first line of defence. After many years of faithful service, we are committed to helping you pamper, love, and shield it.”

NeoNaturelle is an all-natural vegan product line thoughtfully formulated to respect your natural hormone balance without endocrine-disrupting properties. Expertly formulated, the line has no texture adjusters, no colourants, and no fillers. Just a beautifully simplified approach to skincare – you do not need a cabinet full of sprays, drops, and elixirs – NeoNaturelle has prioritized multi-functional ingredients that address a multitude of concerns in one bottle.

Mysteeq Cosmetics

Mysteeq was born from the simple idea of sharing old, forgotten concoctions that mothers passed on to their children over the years—simple home remedies created using everyday household ingredients. Hailing from Edmonton, founder Lavanya Rajesh is a beauty pageant winner, renowned model and Indian film actress who has been associated with the beauty and film industries for over 20 years.

MYSTEEQ aims to provide the best solutions in Skincare & Beauty experience, enhancement, and protection strongly grounded in the belief in affordable luxury. The first line to be launched is the Beaker & Pestle all-natural skincare line leveraging ancient skincare methodologies and ingredients used in different cultures along with modern breakthroughs.

Tiwil Naturals

All Tiwil Naturals soaps are 100% natural and cold-processed. This Windsor, Ontario company, founded by Mike and Sandy, makes all its products with plant-based oils and butters, which produce creamy and bubbly lather. They are formulated to provide nice cleansing without stripping off the natural oils from your skin. There are fifteen different scents to choose from, including coffee, turmeric, lavender, citrus, and charcoal, these soaps are all handmade and biodegradable.

Like all Tiwil Natural products, the avocado soap is made without harsh chemicals and synthetic ingredients. It contains luxurious avocado oil, sweet almond oil, and cocoa butter. While it nourishes and moisturizes the skin, the French Green Clay and Activated Charcoal deep cleanse the pores, and the peppermint essential oil provides a cooling sensation.

Supporting Canadian women-led businesses that are creating alternatives in beauty is more than a feel-good undertaking! It is putting value on supporting our neighbours and our communities, and more often than not, your dollars are helping entrepreneurs fulfill their dreams of ownership and creating positive change.

[If you are involved in an event that The Contour Concierge may be interested in, please message Jade Massie on IG! Ideally, invites are extended at least two weeks in advance and are for two attendees. We love showcasing local VIP Events and offer amazing marketing packages for those in the beauty, health & wellness industry].

Author Profile

Jade Massie, The Contour Concierge: With over 15 years immersed in the dynamic realms of beauty and fashion, Jade Massie is the Beauty, Health & Wellness ambassador for Port/Folio.YVR. In this hosted series, she shares a commitment to the people, personalities, and places that make Vancouver are wonderful place of self-care, self-love, and satisfying experiences. Follow her on IG: @thecontourconcierge.

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