The world of haute horlogerie witnessed a remarkable milestone with the opening of the new Roger Dubuis Boutique within the iconic Maison Birks Downtown Vancouver. In a city renowned for its creativity and modern spirit, this Geneva watchmaker has found a natural home for its singular vision of expressive luxury. The boutique ushers clients into the Maison’s universe at a time when Roger Dubuis celebrates its 30th year in 2025.
Spanning 46-square-metres, the space immediately captivates with a daring mix of textures and materials—concrete meeting polished marble, aluminum contrasting varnished wood. Dynamic red accents animate the street-facing windows and presentation counters, while the immense astral symbol—an icon of Roger Dubuis’ collections—rises through the main wall and pierces the roofline. The atmosphere is simultaneously modern and intimate, offering multiple spaces to discover the Maison’s creations, whether over an informal touch-and-try counter or within the lounge’s plush confines for private viewings.
The event drew Vancouver’s most discerning watch connoisseurs and collectors, all eager to witness the brand’s daring portfolio up close. The star of the evening was the Excalibur Biretrograde Calendar. A striking tribute to Roger Dubuis’ pioneering spirit. Housed in a pink gold case with a matching bezel, crown, and open case back, this sophisticated timepiece features elliptical biretrograde displays indicating the date and month. The silver-plated, satin-brushed dial is adorned with mother-of-pearl inserts, gold-plated markers, and opaline accents, while the elegant pink gold folding buckle integrates seamlessly with the Quick Release System.
In the words of Laurent Toinet, Roger Dubuis Brand President for the Americas, “Maison Birks Downtown Vancouver is an esteemed watchmaking institution. We’re so delighted to take our place within this famous store and present our own unique sense of expressive luxury. With Vancouver being such a creative and modern city itself, this feels like a perfect next step in the Roger Dubuis journey.”
Equally captivated by the exceptional Roger Dubuis x Pirelli collaboration collection. This partnership is a showcase of what transpires when the finest minds from different industries unite to share their unrivalled expertise, breakthrough research, and boundless creativity.
With a philosophy grounded in pioneering innovation and a belief that power is nothing without control, Roger Dubuis’ alliance with Pirelli is a natural meeting of icons. Founded in Milan in 1872, Pirelli has earned its place as a legend in motorsport performance, drawing on more than 40 years of experience in the Premium and Prestige segment.
Passion, creativity, and an obsession with performance define Pirelli’s culture, where tailor-made tires are crafted to meet the precise expectations of the world’s most demanding drivers. Driven by a desire to create adrenaline-charged masterpieces for a fearless tribe, Roger Dubuis and Pirelli have presented iconic calibres that are elevated by signature design elements only this partnership could produce.
Interchangeable straps feature recognizable Pirelli Cinturato™ Intermediate patterns and rubber inlays made from certified race-winning Pirelli tires. Each timepiece becomes a living connection to motorsport history—a symbol of speed and victory wrapped around the wrist.
For collectors and enthusiasts, the Roger Dubuis x Pirelli models are more than high-performance instruments; they are declarations of intent. From the bold skeletonized dials to the daring use of materials, each watch radiates an audacious spirit perfectly suited to those who prefer life in the fast lane. So, heat up the engine and prepare to experience an unprecedented fusion of engineering and artistry.
Roger Dubuis’ Vancouver arrival is not merely the opening of a boutique—it is the debut of an era defined by expressive luxury and trailblazing collaborations. For connoisseurs ready to embrace this journey, the boutique welcomes all who appreciate the fusion of uncompromising mechanics and iconic aesthetics. Roger Dubuis has arrived—and time in Vancouver will never look the same again.
Author Profile

- Helen Siwak is the founder of EcoLuxLuv Communications & Marketing Inc and publisher of Folio.YVR Luxury Lifestyle Magazine and PORTFOLIOY.YVR Business & Entrepreneurs Magazine. She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury lifestyle niche. Helen is the west coast correspondent to Canada’s top-read industry magazine Retail-Insider, holds a vast freelance portfolio, and consults with many of the world’s luxury heritage brands. Always seeking new opportunities and challenges, you can email her at [email protected].
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