In the heart of Florence, Eleonora Gentile Luxury Hair Spa exists well beyond the conventions of a traditional hair and beauty salon. Founded in 2018, the spa was conceived with a clear vision: to elevate personal care into a refined lifestyle experience rooted in excellence, innovation, and intention. Guided by advanced training and a forward-thinking mindset, Eleonora and Roberto introduced a pioneering concept to Italy, one they describe as Hair Salon 4.0, where heritage and innovation meet in a luxurious, sensorial environment.

An Intimate Approach to Modern Well-Being

From its inception, Eleonora Gentile Luxury Hair Spa positioned itself as Italy’s first exclusive hair and face well-being destination. The spa operates on a philosophy that luxury is not about scale, but about attention. Only two guests are welcomed at any given time, ensuring uninterrupted focus, personalized care, and a genuine sense of calm. There is no waiting area, no sense of urgency, and no competing energy. Every moment is dedicated entirely to the client present, creating an atmosphere that feels closer to a private club than a salon.

This approach allows each visit to unfold at its own pace, encouraging relaxation, conversation, and a deeper connection between practitioner and guest.

The Spa Experience Concept and Slow Luxury

At the core of the spa is THE SPA EXPERIENCE CONCEPT, a philosophy inspired by the principles of slow luxury. This vision values authenticity, refinement, and quality, standing in deliberate contrast to speed, excess, and unchecked consumerism. It is expressed through conscious service, sustainable practices, and the use of a natural product line developed with care and intention.

Each ritual is designed as a holistic experience, blending luxury and nature through innovative Spa Rituals performed with micronized purified water and natural, organic, and environmentally friendly products in the spa’s Luxury Lounge.

Rituals, Treatments, and Thoughtful Details

The treatment offering includes specialized Ritual Hair & Face Spa therapies, the Revitalizing Supreme Treatment, Moisture Plus, bespoke cut and colour services, and tailored technical work such as highlights and balayage. Every service is approached holistically, emphasizing well-being as much as aesthetic results.

To further elevate the experience, guests are offered micronized purified water with a high pH to support detoxification, along with herbal teas made from natural medicinal herbs and artisan snacks crafted from ancient grains with no GMOs, sourced from the Valle d’Itria in Puglia. An exclusive partnership with Harry’s Bar Firenze allows clients to enjoy iconic dishes and champagne during their visit, adding an unmistakably Florentine touch of indulgence.

A Recognized Leader in Luxury Wellness

Eleonora Gentile Luxury Hair Spa was honoured in 2025 as a Luxury Lifestyle Awards winner in its category, a recognition that reflects its commitment to innovation, sustainability, and deeply personalized service. The prestige of this award underscores the spa’s role in redefining luxury within the beauty and wellness space.

For those willing to explore experiences beyond the expected, destinations like Eleonora Gentile Luxury Hair Spa offer an invitation to slow down, embrace thoughtful indulgence, and discover places where care, craftsmanship, and atmosphere come together in ways that are both memorable and quietly breathtaking.