Lexus Studio Grand Opening: Welcome to a New Era!

Forget everything you thought you knew about the traditional dealership experience. Lexus has just rewritten the rules, and the result is something spectacular. Introducing the world’s first Lexus Studio — a revolutionary concept space at Station Square in Burnaby that is transforming how we engage with automotive luxury.

Born from the partnership between Regency Lexus and Lexus Canada, this studio is not just a place to view cars — it is a curated journey. The Lexus Studio blends innovation, hospitality, and an urban sensibility into a one-of-a-kind destination that places the guest experience at the centre of everything.

EXPLORE WITHOUT PRESSURE

Let us be clear: this is not a showroom filled with desks, sales chatter, and time limits. Instead, Lexus Studio invites guests to explore on their own terms. There are no traditional salespeople. Instead, you will find knowledgeable Lexus product experts who are there to demonstrate, educate, and inspire — not close a deal. Whether you are dreaming of a fully electrified Lexus or simply curious about the technology, there is no expectation to buy — just a welcoming space to learn and engage.

ELEVATED DESIGN MEETS URBAN LUXURY

Lexus Studio is as refined as the vehicles it celebrates. The design fuses traditional Japanese architecture with Canadian modernism, wrapping guests in warm eastern white maple and the unmistakable feeling of omotenashi — the Japanese spirit of hospitality. Every corner is thoughtfully crafted, from the interactive Customization Room to the cozy Coffee Bar where you can unwind with a drink while configuring your dream Lexus on a touchscreen wall.

This is luxury with intention — a space that flows from digital exploration to tactile discovery, ending (only if you choose) with the keys to a new Lexus delivered right in the studio.

DESIGNED FOR THE WAY YOU LIVE

Lexus understands that today’s drivers want more than a car — they want an experience. By placing the Studio in the heart of Burnaby, right at Station Square, Lexus is meeting people where they already are. Conveniently located for guests living in Burnaby or nearby, it offers the option to take delivery of a vehicle purchased from Regency Lexus Vancouver in a location that feels relaxed, central, and intuitive.

From the LED innovation wall to the Education Stations that demystify Lexus’s electrified technologies, everything is geared toward flexibility and comfort. Whether you are making your first stop in the Lexus universe or taking the final step toward ownership, the Studio welcomes you with the same effortless grace.

A LEXUS FIRST IN BURNABY

With this launch, Lexus is not only unveiling a new space — it is celebrating a major milestone: the opening of its first-ever showroom in Burnaby. It signals a commitment to growing Lexus’s presence in Metro Vancouver while making luxury vehicles more accessible in one of the region’s most dynamic communities.

“Today’s car buyers want flexibility, personalization and convenience,” says Izzam Ahamed, Dealer Principal at Regency Lexus. “Ideally, guests will wander in and discover what makes Lexus special.” And that is exactly what Lexus Studio invites you to do — to discover, not decide. To relax, not rush.

Author Profile

Helen Siwak, Luxury Lifestyle Observer: Helen Siwak is the founder of EcoLuxLuv Communications & Marketing Inc and publisher of Folio.YVR Luxury Lifestyle Magazine and PORTFOLIOY.YVR Business & Entrepreneurs Magazine. She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury lifestyle niche. Helen is the west coast correspondent to Canada’s top-read industry magazine Retail-Insider, holds a vast freelance portfolio, and consults with many of the world’s luxury heritage brands. Always seeking new opportunities and challenges, you can email her at [email protected].