Watches and Wonders: Where Haute Horology Meets High Style

The prestigious Watches and Wonders event returned once more to Geneva, bringing with it a world of horological sophistication, innovation, and cultural enrichment. Held annually, this event was open to the public, inviting collectors, aficionados, and the curious alike to immerse themselves in the intricate artistry of watchmaking. With its blend of exhibitions, conferences, and citywide activations, the 2025 edition proved to be a dynamic and intellectually engaging experience.

A Journey Through Time

One of the most compelling visual experiences at the Salon was the exhibition Longitude 0°, curated by Geneva-based photographer Fred Merz. This thoughtful photographic exploration followed the path of the iconic Greenwich Meridian, tracing its line across continents and landscapes. Through Merz’s lens, visitors discovered physical markers scattered along this longitudinal axis, each telling a quiet story of place and identity.

Accompanying the evocative imagery were personal anecdotes from individuals living in proximity to the meridian—stories that added human texture to the geographical precision. The exhibit invited visitors to contemplate the intimate relationship between time, space, and culture.

Deepening Understanding

Beyond the aesthetic and mechanical allure of timepieces, Watches and Wonders made a concerted effort to provoke thought and dialogue. At the Auditorium, a comprehensive conference program tackled several important themes in modern watchmaking. The series addressed emerging talents and underrepresented trades, shining a spotlight on the next generation of artisans and innovators.

One of the highlights of the conference was a panel dedicated to the evolving role of women in watchmaking. Experts discussed the importance of inclusive representation and the contributions of female watchmakers whose technical and artistic prowess continue to redefine industry norms.

Another important discussion explored the burgeoning market for second-hand luxury watches. As collectors increasingly turn to pre-owned models for both sustainability and investment value, panellists unpacked the challenges of authenticity, certification, and future value.

An especially forward-thinking conversation centred around the efforts to include horological arts and mechanics within UNESCO’s list of intangible cultural heritage. This initiative seeks to preserve the deep cultural significance of watchmaking and acknowledge its contribution to human ingenuity.

The City as Canvas

Watches and Wonders extended its influence beyond the convention walls through its vibrant In The City program. Designed to democratize access to the world of watchmaking, these cultural activations turned Geneva into an open-air celebration of time.

Free to the public, the program featured a curated collection of exhibitions, performances, and conversations that positioned watchmaking within broader cultural contexts. At the Payot bookshop, guests had the rare opportunity to meet and converse with esteemed figures such as Geneva historian Gérard Duc, award-winning author Max Lobe, and acclaimed Swiss crime writers Nicolas Feuz and Marc Voltenaeur.

These literary encounters were designed to draw connections between horology and disciplines such as literature, psychology, and history. The result was a more holistic appreciation of how watchmaking intersects with the intellectual and artistic life of a city.

Watchmakers on Screen

For those interested in the narrative history of the craft, the Bio Cinema offered a compelling cinematic experience. The featured film, Les Héritiers des Paysans-Horlogers by Swiss director Claude Schauli, delved into the rich legacy of farming communities who transformed their passion into world-renowned horological craftsmanship.

The documentary provided an intimate glimpse into the origins of many Swiss watchmakers, tracing their roots to agricultural traditions and highlighting the perseverance and precision that carried over into their timekeeping pursuits.

A World of Time in Vancouver

While the grandeur of Watches and Wonders found its home in Geneva, the spirit of the event resonates globally. In Vancouver, discerning collectors and enthusiasts can experience the world of fine horology through a selection of luxury retailers who carry many of the same esteemed brands showcased at the event.

From classic heritage houses to contemporary innovators, the diversity and excellence on display in Geneva is mirrored in the city’s thriving luxury watch scene. Whether seeking a modern complication or a vintage masterpiece, Vancouver offers numerous opportunities to explore time differently.

An Invitation to Discover

Watches and Wonders remains an unparalleled celebration of craftsmanship, culture, and community. Its open-door policy ensures that each year, new visitors can step into the world of fine watchmaking and leave with a deeper understanding of its artistry and relevance.

The event serves not only as a platform for unveiling extraordinary timepieces but also as a bridge connecting watchmaking to wider cultural narratives. Through exhibitions, lectures, and citywide events, it continues to expand the way the world experiences time.

Author Profile

Helen Siwak, Luxury Lifestyle Observer: Helen Siwak is the founder of EcoLuxLuv Communications & Marketing Inc and publisher of Folio.YVR Luxury Lifestyle Magazine and PORTFOLIOY.YVR Business & Entrepreneurs Magazine. She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury lifestyle niche. Helen is the west coast correspondent to Canada’s top-read industry magazine Retail-Insider, holds a vast freelance portfolio, and consults with many of the world’s luxury heritage brands. Always seeking new opportunities and challenges, you can email her at [email protected].