Stepping Into the Spotlight: Jade Massie on Elevating Folio.YVR’s Luxury Legacy

Jade Massie is stepping confidently into a new chapter, embracing her role as a Brand Agent with the same poise, professionalism, and authentic passion for beauty and wellness that have long defined her career. Having spent more than two years building meaningful connections as an Ambassador, she now brings her vision, network, and vibrant energy to this expanded capacity.

We met up with Jade at the D/6 at JW Marriott PARQ Vancouver to explore her approach, her aspirations, and why she sees this new role as a natural evolution of her journey.

Congratulations on your new role, Jade. What does it mean to you to be Folio.YVR’s first Brand Agent?

“Thank you so much. It is truly an honour. Being the first in this role feels both exciting and humbling. Folio.YVR has always set itself apart with its commitment to genuine, refined storytelling. To be entrusted with helping grow that presence, build new relationships, and serve as a face of the brand is a privilege. I see this as an opportunity to bridge the magazine’s creative vision with the business community that fuels the luxury sector.”

As Brand Ambassador, Jade represented Folio.YVR as The Contour Concierge – Lash Therapy Australia, KOLM, Veuve Clicquot

You have been part of Folio.YVR for over two years as a Beauty, Health, and Wellness Ambassador. How will you bring that experience into this next phase?

“During my time as an Ambassador, I learned so much about the importance of authenticity and consistency in how we engage with our readers and partners. I have had the chance to attend countless events, connect with remarkable people, and represent the magazine’s values firsthand. Those experiences taught me that luxury is about trust and shared vision. As Brand Agent, I will bring the same dedication to every collaboration and partnership we build.”

Coming in at Issue 35, does it feel daunting to take on such a visible leadership role?

“It is a little daunting, to be honest! But Helen has laid such an incredible digital bedrock for the magazine. Over the last six months, she has led Folio.YVR through nearly 2,000% growth in online readership and continues to champion the West Coast to the world through licensing deals, syndication, and more. That foundation gives me a lot of confidence. I know I am stepping into a role that has been carefully planned to support the brand’s momentum.”

The Fairmont Pacific Rim‘s Taschen Library is always a great space for meetings!

What kind of voice and presence do you hope to bring to Folio.YVR in this new capacity?

“I want to bring warmth, clarity, and a sense of possibility. My approach is always relationship-focused. Whether I am meeting with a prospective partner or welcoming new readers, I hope to be approachable and genuinely curious about what drives them. I also want to amplify diverse voices and help tell stories that reflect the richness of the West Coast community.”

What excites you most about the future of Folio.YVR?

“There is so much to look forward to. The way the magazine has evolved into a digital powerhouse while staying rooted in quality storytelling is inspiring. I am excited to help expand that reach even further, discover new collaborations, and celebrate the brands and individuals shaping luxury living in British Columbia and beyond.”

If you are passionate about refined living, inspiring stories, and the very best of the West Coast, now is the perfect time to connect with Folio.YVR Luxury Lifestyle Magazine. Subscribe to our monthly newsletters, where you will discover exclusive features, curated experiences, and behind-the-scenes insights from Jade Massie and the entire editorial team. Join our community and be part of the journey as we continue to celebrate luxury, authenticity, and the people who make this region extraordinary.

Author Profile

Helen Siwak, Luxury Lifestyle Observer: Helen Siwak is the founder of EcoLuxLuv Communications & Marketing Inc and publisher of Folio.YVR Luxury Lifestyle Magazine and PORTFOLIOY.YVR Business & Entrepreneurs Magazine. She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury lifestyle niche. Helen is the west coast correspondent to Canada’s top-read industry magazine Retail-Insider, holds a vast freelance portfolio, and consults with many of the world’s luxury heritage brands. Always seeking new opportunities and challenges, you can email her at [email protected].