In the world of beauty, few brands stand out the way B Corp Certified Cheekbone Beauty does. This Canadian, Indigenous-owned brand not only celebrates beauty but does so in a way that honours its Indigenous roots, champions sustainability, and places diversity and inclusion at the forefront of everything they do. If you are looking for a brand that goes beyond makeup to create real, lasting impact, Cheekbone Beauty deserves a special spot in your beauty bag—and in your heart.
Honouring Indigenous Roots: Beauty with Purpose and Pride
Cheekbone Beauty was founded by Jennifer Harper, an Anishinaabe woman from the Northwest Angle #33 First Nation in Ontario, and her mission is personal and powerful. She started Cheekbone to create a space in the beauty world that embraces and uplifts Indigenous identity. Through every product, Harper’s heritage and values shine. The brand’s name itself is a tribute to her family and the beautiful high cheekbones that are part of her Anishinaabe culture.
But Cheekbone Beauty’s dedication goes beyond representation; they actively give back to Indigenous communities. A portion of the proceeds supports initiatives like Shannen’s Dream, a campaign for equitable education for First Nations children. This commitment to social impact is woven into the very fabric of the brand. Every lipstick, every mascara, every sale makes a difference.
Sustainable Beauty That Puts the Planet First
Sustainability is not a buzzword for Cheekbone Beauty—it is a core value. The brand’s journey to sustainability is nothing short of impressive. They have implemented low-waste packaging, including refillable options and biodegradable materials, to ensure that their products leave as minimal a footprint as possible. Even the packaging design feels intentional, with eco-friendly, sleek containers that not only look beautiful but align with their mission of creating a sustainable future.
What is truly inspiring is that Cheekbone Beauty continuously strives to improve its sustainability practices. For example, they use FSC-certified, compostable paper in their packaging, and their formulation process is waterless, significantly reducing water waste. Harper and her team are committed to finding new ways to reduce their environmental impact, making Cheekbone a brand that you can feel genuinely good about supporting.
Celebrating Diversity and Inclusion in Every Shade
One of the most refreshing aspects of Cheekbone Beauty is their dedication to diversity and inclusion. In an industry where representation has often been limited, Cheekbone Beauty has made it a priority to create products that celebrate all skin tones. Their shade range is inclusive and thoughtfully curated, offering colours that complement everyone—from fair to deep skin tones. It’s beauty that reflects real life, acknowledging and celebrating the richness of Indigenous and multicultural identities.
The brand also features Indigenous models and creators in their campaigns, making it clear that Cheekbone Beauty is here to uplift the voices and faces of those who have often been overlooked. As a consumer, it feels amazing to support a brand that is pushing for representation and doing it in an authentic, meaningful way.
Award-Winning Quality with Natural Formulations
Cheekbone Beauty is more than creating social impact—they also deliver when it comes to product quality. The brand has been recognized by various beauty awards and organizations for its innovation and commitment to clean, natural formulations. The products are vegan, cruelty-free, and free of harmful chemicals like parabens and phthalates, so you can feel good about what you are putting on your skin.
New for the Winter Season
Limited Edition – 7 Gifts for Your Best Self
Combining traditional Indigenous teachings with a surprise assortment of 7 of Cheekbone’s much-loved full-size products, this limited-edition set is a thoughtful gift for any beauty lover on your list. The Seven Grandfather Teachings include: Bravery (aakode’ewin), Humility (dabaadendiziwin), Truth (debwewin), Love (zaagi’idiwin), Wisdom (nibwaakaawin), Honesty (gwayakwaadiziwin), and Respect (minaadendamowin).
Sustain Lipstick
Their award-winning Sustain Lipstick line is a personal favourite of mine. Made with natural, ethically sourced ingredients, these lipsticks are creamy, long-lasting, and offer incredible colour payoff. Each product in the line is created with the same meticulous attention to natural formulations, so you are always getting a high-quality product that is kind to both your skin and the environment.
Limited Edition – Gold Shimmer Duo
The newest members of the Stackables family. Includes Cheekbones Gold Shimmer and the much-adored Courage Cream highlighter “Waaside,” together these two create a harmonious blend of powder and cream, perfect for achieving a shimmering golden glow that stands out at social events.
Why Cheekbone Beauty is My Go-To for Conscious Beauty
Since discovering Cheekbone Beauty, I have fallen in love with more than just their products. Supporting Cheekbone means supporting a brand that is redefining the beauty industry. Their commitment to Indigenous representation, environmental sustainability, and true inclusivity feels like a breath of fresh air in a space that is often focused on trends over substance.
Every time I use their products, I am reminded of their impact—not just on my skin, but on the community and the planet. When I swipe on a Sustain Lipstick, I am connected to a mission that is bigger than beauty, a vision for change, and a promise of inclusivity and empowerment.
Ready to discover the beauty of Cheekbone Beauty? Join me on this journey to support a brand that is setting a new standard in conscious beauty, one gorgeous shade at a time.
Author Profile
- With over 15 years immersed in the dynamic realms of beauty and fashion, Jade Massie is the Beauty, Health & Wellness ambassador for Port/Folio.YVR. In this series (hosted by Jade and composed by Helen Siwak), we share a commitment to the people, personalities, and places that make Vancouver are wonderful place of self-care, self-love, and satisfying experiences. Follow her on IG: @thecontourconcierge.
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