Glow Up Starts at the Root: Why SEEN is the Hair-Skin Hero Your Routine Needs

Hey Beauties! Let us talk about hair goals—shiny, soft, strong, and smooth. If you are like me, battling the ever-changing Canadian climate, you know it can be tough on our hair. Dryness, frizz, and dullness seem to creep in no matter the season.

That is why I am so excited to share my go-to lineup from SEEN, a haircare brand developed by Harvard-trained dermatologist Dr. Iris Rubin. SEEN is changing the way we treat our hair by making sure what goes on your strands is just as skin-safe as your skincare routine. If you have been searching for a clean, effective, and dermatologist-developed solution that works wonders on your hair while being gentle on your skin—these are the three products you need to know about.

First up is the SEEN Magic Serum, which has completely changed my hair game. This lightweight, dermatologist-designed formula transforms the look and feel of hair in seconds. It visibly smooths, adds shine, reduces frizz, and strengthens each strand while protecting from heat up to 450°F. Bonus? It reduces breakage by up to 81% after just one use, thanks to powerhouse ingredients like Hemisqualane, Squalane, and Ethylhexyl Olivate.

What I love most is how safe it is for acne-prone, sensitive, and eczema-prone skin—no breakouts, no irritation. It has even earned the National Eczema Association’s Seal of Acceptance™ and the SkinSAFE Trusted Choice™ Best for Sensitive Skin badge. Whether you are applying it to damp hair on wash day or adding a bit of shine to your style before heading out, just 2–5 drops on mid-lengths to ends is all you need.

Now let us talk about the Shampoo. SEEN’s award-winning fragrance-free Shampoo delivers that luxurious lather we all crave—but without the harsh sulfates that strip your hair or scalp. It rinses clean and leaves hair feeling fresh, smooth, and strong, even after one use. And the best part? It is completely non-comedogenic and safe for those of us dealing with acne, sensitivity, or eczema.

This formula helps maintain your skin barrier while creating the foundation for healthier-looking hair. When used consistently as part of a SEEN regimen, you will notice your strands become smoother and your scalp clearer—no irritation, just results.

To complete the trio, the Conditioner is just as skin-safe and effective. This fragrance-free formula is silicone-free, so it nourishes and moisturizes without weighing the hair down—a dream for anyone with fine or thinning hair. Some people might experience a short adjustment period as their hair detoxes from traditional silicone-laden products, but after a few washes, the difference is undeniable.

Fuller-feeling, softer hair that stays hydrated and never heavy. If you need an extra moisture boost, try leaving it in for a few minutes longer. Like the other SEEN products, the Conditioner is gentle on all skin types and even recognized as suitable for those with psoriasis.

What Sets SEEN Apart?

It is their commitment to creating clean, effective formulas that care for both your skin and hair. Every product is vegan, cruelty-free, and free from sulfates, silicones, phthalates, parabens, dyes, and fragrance. Founded by Dr. Iris Rubin, SEEN was born from the understanding that what touches your hair inevitably touches your skin—and both deserve the very best.

As you think about your haircare routine, remember that caring for your scalp is just as important as caring for your strands. A healthy scalp sets the stage for strong, beautiful hair—and SEEN makes that easier than ever by combining dermatology-backed science with everyday luxury. If you are ready for a haircare routine that respects your skin and truly delivers results, it is time to try SEEN. Your scalp will thank you.

SEEN products available in Canada at ULTA Beauty or www.helloseen.com.

Author Profile

Helen Siwak, Luxury Lifestyle Observer: Helen Siwak is the founder of EcoLuxLuv Communications & Marketing Inc and publisher of Folio.YVR Luxury Lifestyle Magazine and PORTFOLIOY.YVR Business & Entrepreneurs Magazine. She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury lifestyle niche. Helen is the west coast correspondent to Canada’s top-read industry magazine Retail-Insider, holds a vast freelance portfolio, and consults with many of the world’s luxury heritage brands. Always seeking new opportunities and challenges, you can email her at [email protected].