It is almost 5 pm at the launch of the GRAFF and Patek Philippe joint boutique on West Georgia in Vancouver’s Luxury Zone. The sky is dark and rainy. Not the most elevated atmosphere outside but inside the mood is lively. Champagne and canapés abound, the air is fragrant from the immense floral display, and VIP guests are chatting with Jean-Christophe Bédos, President and CEO at Birks Group Inc.
It is barely two months since the EcoLuxLuv announcement of the upcoming launch, and the interiors are stunning and to all appear flawless. Jean-Christophe whispers that there are ‘still a few completions that need to be finalized’ but none of the guests noticed.
If you are curious as to how this gorgeous new joint-boutique appears without all the party-goers, you will need to pop-in and look for yourself, the next time you are in the neighbourhood. The street address is 1014 West Georgia.
(L-R) Lancho Cephivenus, CEO Chobee Marketing Aesthetic; Jean-Christophe Bédos, President & CEO Maison Birks; Helen Siwak, EcoLuxLuv & West Coast Editor Retail-Insider | Image George Pimentel
Jean-Christophe Bédos, President & CEO Maison Birks; Claudia Cusano, Editor of NUVO Magazine | Image George Pimentel
The legendary Malcolm Perry; Jean-Christophe Bédos, President & CEO Maison Birks | Image George Pimentel
Author Profile
- Helen Siwak is the founder of EcoLuxLuv Communications & Marketing Inc and publisher of Folio.YVR Luxury Lifestyle Magazine and PORTFOLIOY.YVR Business & Entrepreneurs Magazine. She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury lifestyle niche. Helen is the west coast correspondent to Canada’s top-read industry magazine Retail-Insider, holds a vast freelance portfolio, and consults with many of the world’s luxury heritage brands. Always seeking new opportunities and challenges, you can email her at [email protected].
Latest entries
FoF ☆ Charity & PhilanthropyDecember 12, 2025A Reservation Model That Became A Community Movement
FoF ☆ Culinary, Wine, SpiritsDecember 12, 2025Desi Indian Lounge Brings a Fresh Brunch Perspective to Downtown Vancouver
FoF ☆ Culinary, Wine, SpiritsDecember 12, 2025It’s What’s for Brunch: Lakeside Dining at OAK + CRU: Easygoing Elegance in the Okanagan
☆ Issue #36 - Fall 2025December 9, 2025Your Sky, Your Schedule: Airble Takes You There
