Stefano Ricci: 50th Anniversary Event in Egypt

A triumph of pure Italian style at the Temple of Hatshepsut, in Luxor, on the occasion of the Stefano Ricci 50th Anniversary.

For the first time in history, Egypt has opened its doors to an international fashion show, granting the use of its temples to the Florentine brand of luxury lifestyle.

Invitations were extended by the Ricci Family to four hundred guests from 50 countries including Manuel Bernaschek (Stefano Ricci Vancouver) all of who had the opportunity to attend this fashion show event opened by Andrea Bocelli to the notes of Celeste Aida. Forty-five models presented an exclusive collection designed by Stefano Ricci for this unique night full of emotions and style.

“I wish to thank all for joining us at this milestone for the group I established in 1972 with my wife Claudia. This is something I’ve been dreaming of for over 20 years, since I first visited Egypt. This was thanks to a gentleman, by the name of Mohamed Abou El Enein. In those days we decided to write a book called Luxor with the help of Dr. Zahi Hawass. Together we started dreaming about a fashion show to be held in this magnificent city. And tonight this dream became true!”

A Collection for the Future

The fashion show: a tribute to elegance with a clear vision for man, not a retrospective, but a look to the future. A celebration of ancient Egyptian luxury with a contemporary touch of rare elegance. Ninety bespoke looks starting from elegant evening wear; tuxedos made with jacquard fabrics with hieroglyphic designs and guru jackets worthy of a modern pharaoh.

An explosion of gold and blue inspired by the Valley of the Kings, the innovation of a desert safari looks. The nightwear conquers the runway in nine full total white looks.

Luxury Lifestyle in the Valley of Kings

Italy was also protagonist when guests witnessed moments of great emotion. Matteo Bocelli’s duet with his father, as well as the soprano Susanna Rigacci singing an aria by Ennio Morricone.

The grand finale by Andrea Bocelli’s Nessun dorma performance, during which Stefano Ricci and his son Filippo descended along the steps of the temple, greeted by a standing ovation.

“This is a once-in-a-lifetime experience. We wish to thank the Ministry of Tourism, in particular Dr Mostafa Waziry. We gave our guests a timeless journey in the land that gave birth to luxury lifestyle” said Filippo Ricci, creative director of the family brand.

Author Profile

Helen Siwak, Luxury Lifestyle Observer: Helen Siwak is the founder of EcoLuxLuv Marketing & Communications Inc and publisher of Folio.YVR Luxury Lifestyle Magazine and digital women's lifestyle magazine EcoLuxLifestyle.co. She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury lifestyle niche. Post-pandemic, she has worked with many small to mid-sized plant-based/vegan brands to build their digital foundations and strategize content creation and business development. Helen is the west coast correspondent to Canada’s top-read industry magazine Retail-Insider, holds a vast freelance portfolio, and consults with many of the world’s luxury heritage brands. Always seeking new opportunities and challenges, you can email her at helen@ecoluxluv.com.