In the heart of Summerland, BC, Haywire Winery is raising a glass to tradition and community with the release of its highly anticipated Lunar Red wine. This limited-edition creation celebrates the 2025 Year of the Snake and continues a cherished tradition that began in 2014. As the first winery in British Columbia to introduce a Lunar New Year wine, Haywire has seamlessly blended the art of winemaking with cultural celebration.
The Haywire Lunar Red is more than just a wine—it is a tribute to the vibrant traditions of the Lunar New Year. Featuring a striking label adorned with a bold Year of the Snake motif, this bottle is a must-have for celebrations. Beyond its festive appeal, Lunar Red embodies a deeper purpose. A portion of the proceeds from every bottle sold benefits the Vancouver Chinatown Foundation, an organization committed to revitalizing Vancouver’s historic Chinatown through affordable housing, cultural preservation, and economic development projects.
“Our Lunar Red wine embodies the essence of the season—bringing people together, celebrating tradition, and involving the community,” says Haywire owner Christine Coletta. The collaboration with the Vancouver Chinatown Foundation highlights the winery’s commitment to fostering meaningful connections beyond the vineyard.
This year’s Lunar Red release is a meticulously crafted blend of Merlot and Cabernet, chosen to complement the rich flavours of Lunar New Year feasts. It offers an aromatic nose with notes of dark cherry, black licorice, leather, and earthy undertones. On the palate, the wine has a medium-bodied structure with chalky tannins and flavours of stewed fruits, cherry cola, fennel, and dark cocoa. Its bright acidity and long finish make it a versatile pairing for dishes like ginger beef, Szechuan specialties, or wok-seared vegetables.
The wine is available online and at select retailers for purchase and is already capturing the attention of wine enthusiasts and Lunar New Year celebrants alike. With limited quantities, securing a bottle is a great way to mark the season.
Creating a Gentler Approach
Since its founding in 2009, Haywire Winery has been synonymous with cool-climate winemaking and innovation. Winemaker Matt Dumayne’s minimalist approach—featuring concrete vessels, natural yeast, and a delicate touch—produces wines with exceptional texture and depth. The Lunar Red wine exemplifies this ethos, balancing tradition and creativity in every bottle. Haywire’s commitment to quality extends beyond its wines. The winery, set amidst the serene landscapes of the Okanagan, offers visitors a year-round destination for tastings and personalized experiences. With its stunning vineyard and lake views, Haywire is a place where guests can connect with the beauty of BC wine country.
A Partnership Championing Resilience
Haywire’s partnership with the Vancouver Chinatown Foundation adds a layer of significance to the Lunar Red project. Chinatown, one of Canada’s most iconic neighbourhoods, faces challenges of preservation and revitalization. By donating a portion of Lunar Red’s proceeds, Haywire is contributing to initiatives that ensure the community’s longevity and vibrancy. The Foundation’s projects include affordable housing, cultural preservation, and economic development, all aimed at fostering a sustainable and resilient Chinatown. Purchasing Lunar Red supports these efforts while also celebrating the season with a beautifully crafted wine.
The Haywire Lunar Red wine captures the spirit of the Lunar New Year, offering a meaningful way to connect with tradition, community, and exceptional craftsmanship. Whether shared at a festive table, paired with a favourite dish, or enjoyed as a gift, this wine is a toast to the year ahead.
Author Profile
- Helen Siwak is the founder of EcoLuxLuv Marketing & Communications Inc and publisher of Folio.YVR Luxury Lifestyle Magazine and PORTFOLIOY.YVR Business & Entrepreneurs Magazine. She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury lifestyle niche. Helen is the west coast correspondent to Canada’s top-read industry magazine Retail-Insider, holds a vast freelance portfolio, and consults with many of the world’s luxury heritage brands. Always seeking new opportunities and challenges, you can email her at helen@ecoluxluv.com.
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