Fairmont Banff Springs & JBI Create Magic in the Mountains

With a storied past and fairy tale appeal, Fairmont Banff Springs is a lavish getaway. Epic and majestic, it provides access to the beauty of the Canadian mountainside with exceptional service and excellence.

fairmont banff springs, jbi, jeffrey beers, helen siwak, vancouver, bc, yvr, folioyvr, ecoluxury — Photographer: Goran Kosanovic

The Fairmont Gold renovation included 110 guestrooms and a new private arrival area perfectly situated to showcase the resort’s million-dollar view of its UNESCO World Heritage Site surroundings.

Jeffrey Beers International’s (JBI) renovations capture a ‘Once Upon a Time’ ideal that offers unsurpassed luxury. These grand suites were designed for royalty, dignitaries, and extra special occasions. “With the addition of a private courtyard arrival experience, Fairmont Gold is truly a hotel within a hotel experience,” said Gregor Resch, General Manager of Fairmont Banff Springs and Regional Vice President of Canada’s Western Mountain Region. “Our Fairmont Gold team delivers an experience which is uniquely curated for each guest and adds that personal touch our brand is known for.”

fairmont banff springs, jeffrey beers, helen siwak, vancouver, bc, yvr, folioyvr, ecoluxury — Photographer: Goran Kosanovic

A Grand Entrance Re-Envisioned by JBI

Unforgettable features include access via a private elevator, a reception foyer, a spacious entertaining area, a bar, a powder room, and multiple windows. Both bedrooms feature a king bed, window seat and modern bathroom. Located in the pinnacle of a castle peak, under the slanted roof, the Crown Suite is the place to escape and unwind. It was transformed into a two-bedroom suite for more flexibility.

The master bedroom offers spectacular views on both sides, and a deep green accent palette was used, giving the illusion of an uninterrupted landscape. The master bathroom, fully clad in gold Calacatta marble, includes a free-standing tub with an amazing view as well, inviting the guest to linger and relax.

Fairmont Gold – Two Floors of Luxury

Fairmont Gold is privately located on the 4th and 5th floors of the main building, offering guests exclusive services and amenities. These comfortably cozy yet contemporary rooms provide limited views of the hotel grounds or buildings.

The new JBI suites feature a defined bedroom, a large living area, rich fabrics, individually styled furniture and art. Bathrooms include a granite vanity, slate flooring and a European-style body spray shower.

JBI turned up the volume in the Suites by painting the master bedrooms red to make the overall feel more dramatic, captivating, and bold. The four-poster beds bring the mountain grandeur one would expect, while in the living room, the fireplaces are clad with rich marble and natural walnut.

Upon Your Arrival

The access from the courtyard has been turned into a VIP arrival/check-in area using the same sophisticated palette and finishes as the Gold rooms. Be sure to pause and be inspired by the artwork program, which takes inspiration from the wild animals that inhabit the protected and untouched lands of Banff National Park.

Incorporating bold depictions of the rugged landscape paired with ethereal and majestic interpretations of the flora and fauna flourishing the alpine zone, the artwork package envelopes the sense of romance that defines Banff wilderness.

For more on Fairmont Banff Springs – culinary and amenities – click here to our Fall/Winter edition!

Author Profile

Helen Siwak, Luxury Lifestyle Observer: Helen Siwak is the founder of EcoLuxLuv Marketing & Communications Inc and publisher of Folio.YVR Luxury Lifestyle Magazine, PORTFOLIOY.YVR Business & Entrepreneurs Magazine, and digital women's lifestyle magazine EcoLuxLifestyle.co. She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury lifestyle niche. Post-pandemic, she has worked with many small to mid-sized plant-based/vegan brands to build their digital foundations and strategize content creation and business development. Helen is the west coast correspondent to Canada’s top-read industry magazine Retail-Insider, holds a vast freelance portfolio, and consults with many of the world’s luxury heritage brands. Always seeking new opportunities and challenges, you can email her at helen@ecoluxluv.com.